Tourism Windsor Essex Launches Program To Celebrate Windsor-Style Pizza

IT’S ALL ABOUT THE SHREDDED PEPPERONI

Tourism Windsor Essex Launches Program To Celebrate Windsor-Style Pizza

WINDSOR, ON – Things are getting a little cheesy in Windsor today, as Tourism Windsor Essex Pelee Island launched the Windsor Pizza Club during a launch event at Antonino’s Original Pizza, one of the 8 partners in the Windsor Pizza Club. The Windsor Pizza Club is a marketing program designed to showcase the world famous Windsor-style pizza to both locals and visitors.

“The opportunity to celebrate our pizza and brag about it to locals and visitors alike excites us as we developed this product and now prepare to market it” said Gordon Orr, CEO of Tourism Windsor Essex. “We knew that our world famous and unique style of pizza was worthy of the accolades. Because Windsor-style pizza is like a part of Windsor’s DNA, and food & drink scene.”

The Windsor Pizza Club is free to join. Locals and visitors alike can visit any of the eight locations and pick up their membership card. The membership card is the key to limited edition Windsor Pizza Club swag, the first being a commemorative t-shirt. Club members can visit all eight locations and get their card stamped, and once full redeem it at windsorpizzaclub.ca to have the commemorative t-shirt delivered directly to their door.

Participating locations include: Arcata Pizzeria, Antonino’s Original Pizza (Howard Ave), Armandos (Cabana Road), The Caboto Club, Capri Pizzeria (Dougall Ave.), Franco’s Restaurant, Oven 360 (Walker Road), Sam’s Pizzeria.

The Windsor Pizza Club program was funded in part by the Canadian Experiences Fund which supports culture and heritage programs across the country. The opportunity to inform and educate on our unique style of pizza, and expand upon its heritage and the roots of so many within Windsor are connected to pizza. Once social distancing measures are more relaxed, Windsor-style pizza experiences and tours will be created at our participating locations to help celebrate our culinary story.

As food and drink is one of the top trip motivators to the region, and visitors love to live like a local, the Windsor Pizza Club will help showcase one of the most infamous foods in the region. Tourism Windsor Essex was awarded the Culinary Leadership Award in October 2018 from the Tourism Industry Association of Ontario and the Culinary Tourism Alliance for leadership in culinary tourism, in part for the creation of programs like the Windsor Pizza Club.

Watch Windsor Pizza Club Promo Video: https://youtu.be/8_jODAbcA_c

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Media Contact:

Jason Toner
Director of Marketing & Communications

519-819-4039
jtoner@tourismwindsoressex.com


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