As part of the W.E. Made It program, we are excited to present the following partnership opportunity

W.E. Made It Holiday Gift Guide

We are excited to launch the 5th Edition of the W.E. Made It Holiday Gift Guide, featuring locally made gift ideas for the holidays.

Campaign run dates: Monday November 8th through Christmas Day. Interested participants can apply below. Deadline to apply is Wednesday September 29th, 2021, 4:30pm. Make sure you provide as much detail as possible – as well as the highest quality of photos you have available. If photos do not meet the specifications needed for the guide Tourism Windsor Essex will source photos from your social media accounts to be utilized in marketing materials at our discretion.

The guide will be part of a $50k marketing campaign utilizing a strong local print, radio, digital as well as a print version of the guide through local media or direct mail (approximately 55k print guides will be produced) in addition to an enhanced digital guide.

In 2020 our guide saw more than 343k page views from over 29.7k visitors.

To participate you must:

  • provide the details for one (1) of your retail items to be highlighted in the Gift Guide that must be available for purchase during the 2021 holiday season
  • provide two (2) of the same items or gift certificates (at a minimum value of $50) to be given away as part of the Gift Guide promotion
  • select either a) pick up date at your location or b) confirm a delivery date to the Tourism Windsor Essex offices (333 Riverside Drive West, Suite 103 – enter through the City Centre office off of Pitt Street)

Each selected vendor will be profiled in the print edition Holiday Gift Guide with a photo and website and/or retail address information. Each vendor will also receive an enhanced position in the digital profiles at, which will include additional details on the profiled gift.

Please note that the item you want to feature in the Gift Guide may be different than the item you are given away as part of the Gift Guide promotion. Approved vendors will be contacted by October 6th, 2021.

Your donations will be utilized for the W.E. Made It Gift Guide Giveaway promotion, as well as through promotional campaigns with our media partners for additional live and recorded mentions.

If you have any questions about any of the opportunities please contact Director of Marketing & Communications Jason Toner by clicking here.


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