The #YQGStandsStrong Video Series is a profile on local businesses – and how they pivoted their operations during the height of the pandemic to stay successful.
Check out the video below profiling Cindy’s Home & Garden, as well as a take away moment that you may be able to adapt to your business operations moving forward.
Use Facebook Live For Your Small Business
Going live for the first time can be a bit daunting. But you’ve got this! Being an entrepreneur, you’re used to being a pioneer and challenging the status quo. Here are a few tips to get you started.
You can go live right from your Newsfeed. Just tap “What’s on your mind,” select “Live Video,” add a description, and choose your audience. You have three seconds, so make sure you’re ready to go
Give context: Always make sure to introduce yourself. If you have a planned agenda, give your viewers a breakdown so they know what they’re tuning in for. Also, let your audience know if you’re planning to take questions during your stream.
Talk to your audience: Give a shout-out to those who engage with you. Mention their names and answer their questions. It’s one of the easiest ways to make your audience feel special and appreciated.
Consider the experience: Facebook Live provides a very visceral experience for your audience and it only amplifies that effect when you can further interact and engage with them. It’s best to not just point a camera at an event and let it roll. There needs to be an interaction with the audience.
Source (and full article): keap.com
Bonus tip: Boost your live video to create more engagement.