The #YQGStandsStrong Video Series is a profile on local businesses – and how they pivoted their operations during the height of the pandemic to stay successful.
Check out the video below profiling The G.O.A.T. Tap & Eatery, as well as a take away moment that you may be able to adapt to your business operations moving forward.
3-Steps for Small Business Owners to Get Started With eCommerce
Step 1 – Decide What You’ll Sell Online
Every business can sell online – the key is to align whatever you decide to sell with your current brand/product offering. If your business has an exceptionally loyal base of customers considering selling creative merchandise. A great example is a breakfast restaurants selling coffee mugs or beans as incremental revenue.
Step 2 – Consider Your Audience
Its important to consider the audience that will be buying, in addition to your regular customer based. Make sure you optimize their sales experience. Think about how this audience mist likes to shop online – is it from a phone, a desktop, do they visit a website, is it from social media? Even if you’re already using ecommerce, this exercise may be important to realise you need a shift in ecommerce platforms.
Step 2 – Determine How You Will Sell Online
You can keep it simple for short term survival and ease of use – or use this as an opportunity to create a long term ecommerce strategy for your business which includes shopping and payment online. This could include simple add-ons to your current website or a full investment into your digital platforms to adapt.
Ecommerce platforms like etsy and shopify provide turn-key options without major expenses.
Source (and full article): thehartford.com