RARE stands for “Real Authentic. Real Etiquette.” RARE is not just apparel, it’s our passion. The story of RARE is a story of affinity. Our ambition is to pay homage to the city that made us: Windsor, Ontario, Canada. Intertwined within each thread of our fabric, you will find relentless creativity, attention to detail, and uncompromising soul.
Our concept is quite simple: Promote Windsor and the surrounding area! To achieve this, we focus on:
The product – Create uniquely-designed, limited edition (small batch, not mass-produced) apparel and accessories that are inspired by our area.
The people – Collaborate with local artists, designers, thinkers, creators, and innovators to produce exceptional products that not only employ the people we work with, but also highlight the many talented and passionate people in our region.
Stay fresh! Be RARE!